Each year and throughout the year, Finger
Lakes Visitors Connection, gathers data and information in
order to put together and/or update our marketing plan. We
look at consumer trend information, demographic and psychographic
information for our target market area, and put it through
a sieve and filter process of successful past practices and
innovative new distribution tactics and techniques. Additionally,
we have to balance this synthesized information against our
budget and in consideration of all our partnership activities.
Annually we present our planned marketing activities at a
countywide meeting, but we also know that the marketing plan
is dynamic. To see a current marketing plan click on the link
below. To get more involved in our programs or for additional
specifics on any area, contact us.
If your are interested in researching our older plans, please give us a call at 585-394-3915, or stop into to our offices. We would be pleased to show you our library where those are archived.
